Tracking keyword rankings on Google can be beneficial for businesses and individuals who want to monitor their online visibility and search engine optimization (SEO) efforts. Here are some reasons why it can be important to track keyword rankings:

  1. Measure SEO progress: Tracking keyword rankings can help you evaluate the effectiveness of your SEO strategies and tactics. By monitoring how your keywords perform over time, you can see if your efforts are paying off and make adjustments as needed. Use something like the free google serp checker to monitor your progress.
  2. Identify opportunities: Keyword ranking data can reveal new keyword opportunities and areas where you can improve your content and SEO efforts. By analyzing your ranking performance, you can identify areas where you are ranking low but have high search volume, and optimize your content accordingly.
  3. Keep an eye on competitors: Keyword tracking can also help you keep tabs on your competitors’ SEO efforts. By monitoring their keyword rankings, you can learn what tactics they are using and how you can differentiate yourself.
  4. Make data-driven decisions: Keyword ranking data can help you make informed decisions about your marketing and SEO strategies. By analyzing trends and patterns in your keyword performance, you can make data-driven decisions that lead to better outcomes.

Overall, tracking keyword rankings on Google can be a valuable tool for anyone looking to improve their online visibility and SEO efforts.